Shop New Tennis Bracelets, Necklaces, & More up to 20% OFF Through 11.28

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Shop New Tennis Bracelets, Necklaces, & More up to 20% OFF Through 11.28

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A New Chapter for The True Gem: Expanding Our Ethically Made Jewelry Collection

At The True Gem, we have always strived to bring you jewelry that reflects our core values, ethics, responsibility, and attainable luxury. This year, we’re thrilled to announce an exciting new chapter in our journey. We are expanding our collection by partnering with carefully chosen manufacturers within the jewelry industry, selected for their shared commitment to our ethos of transparency and sustainability
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Our Annual Holiday Sale Has Arrived!

We’re bringing in all the sparkle you could wish for with our annual Holiday Sale! For a limited time, we’re offering exclusive discounts on our entire collection of fine jewelry, including engagement rings, wedding bands, and lifestyle pieces. Whether you’re on the lookout for a timeless engagement ring or a piece that adds a bit of holiday sparkle to your everyday style, discover the perfect gift for those you love with up to 20% off!
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Introducing The New Classics!

Introducing brand new classic engagement rings! Shop our latest designs, and enjoy 15% off through Wednesday, October 30th at 11:59pm CT. Use code: NEW15
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Wedding Band Drop: 13 New Designs!

We are excited to introduce our newest extension to our beloved Maya Collection, along with a batch of brand new contoured and open bands for you to fall in love with. Use code: NEW15through October 16th at 11:59pm CT and enjoy 15% off these timeless new designs!

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The Big Sale

We’re thrilled to announce that our Summer Annual Sale is finally here, and it’s our biggest one of 2024! The more you spend, the more you save when you shop our Big Sale starting today Monday, June 3, through Monday, June 17 at 11:59pm CT. Watch the video or read the excerpts below from our founder, Lynne Armstrong, to see what makes this sake so special!  
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Introducing our Trade-In Program!

As we grow and evolve as individuals and as couples, so does our personal aesthetic! With this in mind, we’re excited to offer our communityThe True Gem Trade-In Program. If you currently own a True Gem piece, and you are interested inupgrading or you want to discover something entirely new to call forever yours,then our Trade-In Program was designed just for you.Keep reading below to learn all about how it works.
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April Promo: Save on Diamond & Moissanite Center Stones!

With diamonds being the official birthstone for April, we’d like to dedicate the entire month to special savings on lab grown diamonds and our diamond alternative center stone, Moissanite, starting todayMonday, April 1st through Tuesday, April 30th at 11:59pm CT!  
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The Bridal Drop: New Designs for the Conscious Bride

It’s time to spring for the ring with fresh new engagement rings and wedding bands to celebrate your love. Today, we’re beyond excited to drop seven out of fifteen new designs within our highly anticipated Bridal Drop.Shop our newest pieces and save 15% off today through Thursday, March 21st at 11:59pm CTusing code: SPRING15.
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Valentine Giveaway!

Valentine’s Day is meant to embrace the love you share with yourself, your friends, family, or your special someone. As a company that was founded on the joy of love and connection, we’d like to continue spreading the love with our very own Valentine Giveaway!
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Valentine Showroom Event: Find Your V-Day Gift In-Person!

Hi True Gem community! In celebration of Valentine’s Day this year, we’d like to invite you, your special someone, and your crew to our Valentine Showroom Event Saturday, February 10from 10am - 7pm CT. 
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Celebrating Valentine’s Day: New Designs from the Heart!

Hi True Gem community! We’d like to celebrate this year with a special love letter to you through brand new Valentine’s Day designs we’ve crafted to commemorate the relationship you hold with yourself, or with someone special. 
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Introducing Our 2024 True Gem Ambassadors!

We are thrilled to announce our 2024 True Gem Ambassadors! We started the TG Ambassador Program in 2020 with the intention of diversifying the jewelry community by amplifying the voices of our True Gem Community. Diversity to us was more than just showing our designs on different sizes and skin tones; it was about sharing the perspectives, passions, and life experiences of individual people.
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